May 2013
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Examples Of How A Bad Typeface Can Ruin Your Brand
We get a few businesses totally perplexed as to why we stare openmouthed, with our hands clasped over our heads when we see their chosen font to represent their brand.
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In today’s business climate, a lot of companies are realising the value of carving out a brand personality to help bring out their key differentiator amongst their competitive market.
That’s great, we say – we give a...
April 2013
13 posts
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A Resources Infographic for the 2013 Virgin London...
As The Virgin London Marathon is on this weekend, we’ve created an infographic that represents the amount of resources available to runners. From the number of Marshalls and medical support to preparation materials and drinks, we provide a breakdown of this year’s supplies.
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Storm Thorgerson, Pink Floyd Album Designer Dies
Pink Floyd album designer and graphic-genius Storm Thorgerson has died aged 69.
The artist was a childhood friend of the founding members of the band and produced a series of unique and alluring graphic design creations.
[[MORE]]Pink Floyd guitarist and vocalist Dave Gilmour said the artwork Thorgerson had created for the band had been ‘an inseparable part of our work’.
He was one of the...
A fake ad created in under 60 seconds, which...
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Long live direct mail! Why your digital marketing...
In a rapidly growing digital world, we discuss why traditional forms of marketing are still an integral feature of the marketing mix.
[[MORE]]Everyone’s loving the digital side of marketing these days. We get that it’s exciting because it’s new and innovative for businesses and has the potential to reach masses of audiences anywhere from Taunton to Timbuktu, but direct mail has much more...
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KITKAT unveils posters made from white KitKat...
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What if Don Draper & his team worked in 2013? Mad...
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Poster design for bike shop gives bicycles human...
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‘Underpantones’ - Underwear for designers!
PANTONE-inspired underwear.
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Embroidered typography designed for Hong Kong...
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Vanilla Coke comes back to the UK in a refreshed...
Vanilla Coke’s new bottle design.
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Vanilla Coke’s new can packaging design.
Introducing... Helveticat!
The purr-fect feline font! A typeface that uses a cat’s tail to form letters.
Graphic Designer Of The Year
We’re convinced… ;o)
March 2013
3 posts
Why Dated Advertising Is Rotten And How To...
Having a stressful day? Then why not reward yourself with the pleasure of smooth smoking….
Yep, you read the right. That’s a tagline some agency created for a cigarette brand back in the day.
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These days the only ads you see for cigarettes are the ones encouraging smokers to kick their unhealthy habit.
This (extreme) example shows that our culture is continuously changing, and to...
February 2013
6 posts
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The Top 10 UK Consumer Superbrands of 2013
The 2013 Top UK Consumer Superbrands are in! Following the announcement from the Superbrands site, the team at LONO congratulate Swiss watchmaker Rolex for retaining its place at the number one spot. Check out the other winning brands that are included in the top ten in an illustrative chart we designed above.
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Brand Crisis! How Companies Have Acted During...
As the horsemeat scandal continues to unfold, it’s certain that consumer faith in the integrity of supermarket’s food has been shattered. We’ve taken a look at the various activities brands have taken in a bid to regain customer loyalty and also the brands who have used the horsemeat scandal to their advantage. We’ve included a rough guide on how to overcome a brand crisis too. How would you...
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Wham, Bam, Thank You Tate Modern! Full-Scale Of...
Tate Modern in London will be presenting the first full-scale retrospective of Roy Lichtenstein’s work this Thursday, but don’t count on Lichtenstein’s crying comic woman to be the centre of attention at the show. There’s a lot of other great artwork being presented as well.
[[MORE]]A prolific career spanning 20 years, Lichtenstein is undeniably famed for his dated gendered stereotypes...
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British Fatalities In Afghanistan – (Interactive...
Using the dataset from The Guardian for the total British fatalities in Afghanistan, our team of infographic designers gathered together to discuss a simple way of showing this data visually.
The chosen style allows all the data since 2002 to be displayed cleanly, in a small amount of space.
Once our developers at our sister agency, (LONO Digital) listened in to what we were doing, it soon...
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5 Unique Ways To Say I Love You This Valentine’s...
Love is in the air ladies and gents! What kind of heartless graphic design agency would we be if we didn’t celebrate Valentine’s Day? In all honesty though, we don’t really adore those mushy gushy declarations of love. You know, the ones which compare your affection for your secret admirer to a never-ending sunset, how you’ve been experiencing insomniac nights and have been watching them from...
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Anatomy Of A Pancake
Happy Pancake Day everybody! To celebrate this delicious day we have created a data visualisation that shows the different amounts of ingredients various countries use in order to make the perfect pancake.
What do you think of our data visualisation? We’d love to hear your thoughts! We’d also be interested to hear which recipe appeals most to you. We’re not sure which is our favourite, but we...
January 2013
2 posts
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The Best Ad Ever From Cancer Research?
Powerful and emotional; we think this is a truly incredible advert from Cancer Research. What do you think?
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No Noise Initiative At Selfridges Lets You Shhh-op...
Selfridges department store is set to roll out a ‘no-noise’ shopping experience to its flagship stores, (including London) from 7th January until the end of February.
[[MORE]] The promotion will see famous brands, (such as the luxury facial cream Crème De La Mer and trendy Levi’s 501 jeans) stripped of their logos in a bid to reduce visual noise for shoppers. The retailer’s ‘Silence Room’ is an...
December 2012
3 posts
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The Future Design Of Famous Logos?
A slight shift in colour hue or a minor adjustment to a logo’s kerning might not seem to make that much difference, but when you compare a famous logo from when it was first designed up to the present day, it’s remarkable to see how much a few small changes to a logo identity over a period of time can end up creating a big impact.
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But how do you think some of the world’s biggest brand...
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A Letter To Santa From A Typical Graphic Designer
Dear Santa,
I’ve been good this year, and I mean really, really good. I’ve dodged a breakdown when a client from a banking corporation demanded that their logo be designed in Comic Sans, I’ve remained calm when explaining to my clients that the whitespace is actually part of the design, and I can’t remember the number of times I’ve tried to understand feedback from customers that ask for my...
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Stella Artois Sings You A Carol On Your Doorstep...
Stella Artois have recently introduced a new Facebook app called ‘Christmas Carole‘, which allows you to send a personalised, interactive Christmas card to your friends and family.
[[MORE]]This digital greeting revisits Stella Artois Christmas heritage, (the beer brand’s heritage is a traditional Christmas beer) and features British actress Alice Eve as your carol singer, named as… err,...
November 2012
6 posts
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Posters That Will Make Designers Laugh Out Loud
As it’s Friday, we thought we would celebrate the arrival of the weekend by showcasing something funny on our blog. If you work in the design industry, can you relate to the caption on these signage designs?
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Designed with contemporary graphics in bright colours and featuring bold statements, the posters display the passions (and pains) as a designer. Do you like the slogans? Or are...
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EAT Offers A New Way For You To Order Coffee In...
In a bid to reaffirm their brand as modern and stylish, yet natural, coffee chain EAT have unveiled a new concept store today on London’s The Strand.
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It’s been reported that the new concept store is the biggest shift in the chain’s branding since it’s launch in 1996, and has been designed with customer experience in mind.
The new store features a modern digital menu board solely...
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Packaging Design That’s Been Well Done
Food company Podravka, have created an annual report that you have to cook before you can read its pages.
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Aptly named ‘Well Done’, the annual report initially features blank pages and sheets that show illustrations of empty plates. However, when you wrap the report in foil and bake it for 25 minutes at 100°c, the empty pages and dishes become filled with content and food.
How is...
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John Lewis Will Make You Cry This Christmas…
After last year’s tearjerker, John Lewis have released yet another emotional Christmas TV advert… Tissues on standby everybody!
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John Lewis’ 2012 Christmas advert.
John Lewis’ 2011 Christmas advert.
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Do You Fully Understand Schizophrenia?
We’ve just created an infographic for charity ‘Rethink Mental Illness’, that highlights facts and information about the mental disorder in an attempt to help spread understanding of this illness.
[[MORE]]To engross readers we’ve designed an infographic that features a hard-hitting introduction, combined with visual prompts that are included throughout the design. The infographic is consistent...
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Guinness Unveil New Digital Drink Experience
Drinks brand Diageo has revamped the famous Irish Guiness Storehouse in Dublin, to create an ‘immersive digital brand experience’.
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The Guinness Storehouse is Ireland’s most visited touirst attraction and gets a staggering 1.2 million visitors every year. Even royalty appreciate the venue; Earlier this year it was visited by the Queen and Prince Phillip. Who knew they’d be fans of...
October 2012
30 posts
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Shaun of The Dead Inspired Typography
Yes, you read the title correctly – Biritsh graphic designer and illustrator Simon Heard has created a typeface which conveys the most memorable details and scenes from the British horror, Shaun of The Dead.
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But that’s not all, Heard has also created typefaces for three other movies too. Including Gremlins, Ghostbusters, and Jurassic Park.
The series of movie-inspired typefaces was a...
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Classic Logos Get Attacked By Zombies!
What if designers got attacked by zombies and had to redesign some classic logo identities, would they look like this?
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In anticipation of the impending Zombie Apocalypse that has been predicted by popular films, books and TV shows, US-based graphic designer (Igor Ovsyannykov), has reimaged some iconic logo designs.
Although we reckon the creativity in the designs is lacking a little...
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Gruesome Graphics!
As it’s Halloween we thought we would get into the spirit of things and honour some truly gruesome graphics. From grisly stationery design and spooky packaging design to eerie infographics and sinister logo identities, we reveal a range of frightfully good designs.
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An infographic that highlights monsters from the silver screen.
Fanta redesign their packaging design for...
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Bodyform Makes A Witty Comeback At Facebook User!
In response to a users wall post on Bodyform’s Facebook fan page, the marketing team at Bodyform decided to create a video showing their comeback to the comment.
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Who doesn’t love a brand with a good sense of humour? Well done Bodyform – absolute genius video marketing!
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You Can’t Help But Look For Longer At CBS’s Latest...
Who else loves CBS’s ‘Look For Longer’ campaign? With an extremely busy and colourfuladvertisement placed around various London’s underground stations, the campaign’s slogan is incredibly apt.
[[MORE]]In case you don’t know, Look For Longer is a digital game launched by broadcasting television network CBS, which asks you to spot 75 London underground and DLR stations featured in...
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Cat Risks Life To Ride In A Toyota Corolla!
You may think jumping in front of moving vehicle or starting a fight with your archrival to ride in a car is a little extreme, but for one dare devil kitty, it’s all worth the pain.
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Car manufacturer Toyota have just released a new TV advert which shows a cat going through various painful experiences in order to ride in its owner’s Toyota Corolla.
Created by creative agency Saatchi...
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Would You Buy Perfume From Brad Pitt?
Luxury fragrance line, Chanel No 5 have further highlighted their luxury brand status by broadcasting a TV commercial with Brad Pitt discussing the nature of life.
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Brad Pitt is the first ever male to promote No 5, (Chanel’s top fragrance). Chanel’s president for fragrance and beauty Andrea d’Avack said: “To keep a legend fresh, you always have to change its point of view. It is the...
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The Man Sauce Is Back!
Today HP sauce will be returning to our TV screens with an ad campaign that tells males if they want to be classed as a modern man, then they must live and die by the following principals.
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HP appear to be branding themselves to appeal to sport-loving, younger male consumers. The ad is also the brand’s first TV campaign in five years.
What do you think of the advert? Did the mandwich...
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How To Really Engage With Your Target Audience...
We’ve seen this week that Facebook and eBay are realising the importance of image sharing to engage their target audience as both websites have copied certain attributes that are featured on Pinterest’s website. But if you want to get one step ahead of these brand’s marketing strategies, then start focusing on video. Video is becoming the fastest growing form of communication. Whether you’re...
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Create Your Own Nightlife Experience with...
Smirnoff are calling on all creatives to let their imaginations run wild. The vodka brand are encouraging their target audience to submit their own drink and nightlife suggestions to the hashtag #YoursForTheMaking for a chance to make their ideas a reality.
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The TV advert to promote Smirnoff’s ‘Yours For The Making’ campaign.
The most original ideas will be curated by a group of...
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The Food Doctor Wholesome Crisps
Healthy food brand The Food Doctor, has released a new range of soya and corn crisp thins that come in a range of exciting flavours, (hot wasabi, mild korma, spicy chipotle and sweet chili.)
[[MORE]]According to the brief, the objective for the packaging design was to convey the health benefits of the crisps without compromising on taste appeal. The design also had to compete on supermarket...
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eBay Becomes The Latest Website To Copy Pinterest
Yesterday we revealed that Facebook are testing out a ‘Collections’ feature that seems quite similar to attributes included on the popular image sharing website Pinterest. Facebook may have got a bit cheeky and decided to replicate a few of Pinterest’s features, but now we can reveal that Facebook isn’t the only website guilty of being a copycat.
[[MORE]]eBay have also recently exposed a...
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Burberry, Telecom Italia And Now eBay: Brands...
Experience is the new Holy Grail for marketing, and eBay is one company that is heavily focused on providing the best possible experience for their consumers.
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The eBay app has received around 1 million downloads, and now the company are looking to further develop their mobile commerce. To highlight its seriousness towards mobile, President and CEO of eBay, John Donahoe, explained...
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Facebook Copies Pinterest
Facebook has started testing a new attribute to its social networking site, which is a lot like a Pinterest feature.
[[MORE]]Facebook’s new feature, dubbed ‘Collections’ lets users create a collage of images by either clicking on a button that says ‘want’ or ‘collect’.
This type of social sharing of desired products is a lot like Pinterest, as users on the image-based social networking...
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Model Daisy Lowe Gets Diet Coke Tattoo-Design On...
Fashion Designer, Jean Paul Gaultier has created a limited edition corset-style tattoo design for Diet Coke bottles, which has been brought to life on model Daisy Lowe’s body.
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The tattoo design, (which is part of a three piece collection designed by Gaultier for the brand) aims to reflect Diet Coke’s approach to fashion and also fulfill the fizzy beverage’s core value: to celebrate...
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British Airways Creates The Statue Of Liberty –...
Using a pushpin has long been the best way to mark a destination on a map, but now British Airways have created a better way of saying, ‘been there, done that, got the t-shirt’.
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For the airline’s latest poster campaign, artist Wesley West has made three, six-foot tall creations that symbolise various US destinations, by using over 6,000 pushpins. Still-life photographer Leon Steele...
